Mi.Business.Console

for Promomed

Update: 04.03.2025

Last week: 8 week 2024 (17.02.2025 - 23.02.2025)

Last full month: January 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 489	0.4%	13.1%	0.8	20 624 897	-0.5%	9.8%	0.5	-5.8%
MoM	33 837	-14.9%	12.9%	-0.6	69 344 094	-8.9%	9.3%	-0.2	-11.2%
YTD	65 899	27.5%	12.8%	1.7	138 783 752	19.6%	9.4%	-0.2	10.3%
MAT	435 644	23.5%	12.6%	3.1	861 845 441	22.9%	9.3%	1.3	-7.2%
BRAINMAX
WoW	2 336	-0.8%	100.0%	0	8 082 429	-2.5%	100.0%	0	-0.8%
MoM	8 486	-17.2%	100.0%	0	30 256 382	-13.9%	100.0%	0	-17.2%
YTD	16 621	118.6%	100.0%	0	58 612 165	115.3%	100.0%	0	118.6%
MAT	91 682	82.9%	100.0%	0	318 107 931	82.5%	100.0%	0	82.9%
GOLDLINE PLUS
WoW	16 018	-8.9%	45.4%	0.6	51 347 096	-10.6%	36.3%	-0.1	-10.0%
MoM	65 341	9.4%	45.4%	-1.2	211 436 517	11.8%	37.6%	-0.3	12.2%
YTD	122 329	-2.1%	45.2%	1.8	397 178 332	-1.8%	37.1%	1.3	-6.0%
MAT	826 414	-5.7%	45.7%	0.5	2 595 641 917	-5.3%	37.4%	-2	-6.7%
MIGRENIUM
WoW	8 260	-13.1%	0.3%	0	2 853 543	-12.8%	0.5%	0	-4.4%
MoM	33 141	-10.0%	0.3%	0	11 562 682	-10.1%	0.5%	0	-4.3%
YTD	64 433	-32.8%	0.4%	-0.2	22 348 188	-14.5%	0.5%	-0.1	0.4%
MAT	536 416	-16.7%	0.5%	-0.1	177 854 850	34.8%	0.6%	0.1	0.6%
MODELAX-N
WoW	33 921	-7.7%	22.1%	-1.3	17 547 950	-7.0%	15.7%	-0.9	-2.1%
MoM	131 900	12.7%	21.1%	2.5	67 843 771	14.2%	14.8%	1.8	-0.4%
YTD	253 885	10.8%	21.8%	0.5	130 614 621	42.0%	15.3%	2.5	8.1%
MAT	1 488 346	18.6%	21.8%	2.5	697 929 206	62.8%	14.6%	3.7	5.2%
REDUXIN
WoW	11 377	-11.2%	32.3%	-0.4	64 215 814	-10.0%	45.4%	0.2	-10.0%
MoM	45 654	12.6%	31.7%	0.1	244 184 975	11.5%	43.5%	-0.4	12.2%
YTD	86 643	-10.5%	32.0%	-1.6	471 830 449	-10.2%	44.1%	-2.4	-6.0%
MAT	585 263	-7.7%	32.4%	-0.4	3 109 574 433	4.6%	44.8%	2	-6.7%
REDUXIN FORTE
WoW	3 548	-12.2%	10.1%	-0.2	15 948 385	-11.6%	11.3%	-0.1	-10.0%
MoM	14 054	12.6%	9.8%	0	63 041 555	12.9%	11.2%	0	12.2%
YTD	27 106	7.8%	10.0%	1.3	121 430 794	8.4%	11.3%	1.4	-6.0%
MAT	169 307	0.6%	9.4%	0.7	731 107 468	7.3%	10.5%	0.7	-6.7%
SALVISAR
WoW	15 548	-13.3%	2.1%	-0.1	7 493 105	-12.6%	2.0%	-0.1	-7.4%
MoM	54 730	-5.1%	1.8%	-0.1	25 850 376	-1.0%	1.7%	0	-2.3%
YTD	112 086	75.8%	2.0%	0.9	53 244 844	133.5%	1.9%	1	-4.1%
MAT	620 113	30.0%	1.6%	0.4	271 386 614	70.6%	1.5%	0.5	-6.2%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	65 899	27.5%	12.8%	1.7	138 783 752	19.6%	9.4%	-0.2	10.3%
BRAINMAX	16 621	118.6%	100.0%	0	58 612 165	115.3%	100.0%	0	118.6%
GOLDLINE PLUS	122 329	-2.1%	45.2%	1.8	397 178 332	-1.8%	37.1%	1.3	-6.0%
MIGRENIUM	64 433	-32.8%	0.4%	-0.2	22 348 188	-14.5%	0.5%	-0.1	0.4%
MODELAX-N	253 885	10.8%	21.8%	0.5	130 614 621	42.0%	15.3%	2.5	8.1%
REDUXIN CAPS	86 643	-10.5%	32.0%	-1.6	471 830 449	-10.2%	44.1%	-2.4	-6.0%
REDUXIN FORTE	27 106	7.8%	10.0%	1.3	121 430 794	8.4%	11.3%	1.4	-6.0%
SALVISAR	112 086	75.8%	2.0%	0.9	53 244 844	133.5%	1.9%	1	-4.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	435 644	23.5%	12.6%	3.1	861 845 441	22.9%	9.3%	1.3	-7.2%
BRAINMAX	91 682	82.9%	100.0%	0	318 107 931	82.5%	100.0%	0	82.9%
GOLDLINE PLUS	826 414	-5.7%	45.7%	0.5	2 595 641 917	-5.3%	37.4%	-2	-6.7%
MIGRENIUM	536 416	-16.7%	0.5%	-0.1	177 854 850	34.8%	0.6%	0.1	0.6%
MODELAX-N	1 488 346	18.6%	21.8%	2.5	697 929 206	62.8%	14.6%	3.7	5.2%
REDUXIN CAPS	585 263	-7.7%	32.4%	-0.4	3 109 574 433	4.6%	44.8%	2	-6.7%
REDUXIN FORTE	169 307	0.6%	9.4%	0.7	731 107 468	7.3%	10.5%	0.7	-6.7%
SALVISAR	620 113	30.0%	1.6%	0.4	271 386 614	70.6%	1.5%	0.5	-6.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 489	0.4%	13.1%	0.8	20 624 897	-0.5%	9.8%	0.5	-5.8%
BRAINMAX	2 336	-0.8%	100.0%	0	8 082 429	-2.5%	100.0%	0	-0.8%
GOLDLINE PLUS	16 018	-8.9%	45.4%	0.6	51 347 096	-10.6%	36.3%	-0.1	-10.0%
MIGRENIUM	8 260	-13.1%	0.3%	0	2 853 543	-12.8%	0.5%	0	-4.4%
MODELAX-N	33 921	-7.7%	22.1%	-1.3	17 547 950	-7.0%	15.7%	-0.9	-2.1%
REDUXIN CAPS	11 377	-11.2%	32.3%	-0.4	64 215 814	-10.0%	45.4%	0.2	-10.0%
REDUXIN FORTE	3 548	-12.2%	10.1%	-0.2	15 948 385	-11.6%	11.3%	-0.1	-10.0%
SALVISAR	15 548	-13.3%	2.1%	-0.1	7 493 105	-12.6%	2.0%	-0.1	-7.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	33 837	-14.9%	12.9%	-0.6	69 344 094	-8.9%	9.3%	-0.2	-11.2%
BRAINMAX	8 486	-17.2%	100.0%	0	30 256 382	-13.9%	100.0%	0	-17.2%
GOLDLINE PLUS	65 341	9.4%	45.4%	-1.2	211 436 517	11.8%	37.6%	-0.3	12.2%
MIGRENIUM	33 141	-10.0%	0.3%	0	11 562 682	-10.1%	0.5%	0	-4.3%
MODELAX-N	131 900	12.7%	21.1%	2.5	67 843 771	14.2%	14.8%	1.8	-0.4%
REDUXIN CAPS	45 654	12.6%	31.7%	0.1	244 184 975	11.5%	43.5%	-0.4	12.2%
REDUXIN FORTE	14 054	12.6%	9.8%	0	63 041 555	12.9%	11.2%	0	12.2%
SALVISAR	54 730	-5.1%	1.8%	-0.1	25 850 376	-1.0%	1.7%	0	-2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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