for Promomed

Update: 04.03.2025

Last week: 8 week 2024 (17.02.2025 - 23.02.2025)

Last full month: January 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 489 0.4% 13.1% 0.8 20 624 897 -0.5% 9.8% 0.5 -5.8%
MoM 33 837 -14.9% 12.9% -0.6 69 344 094 -8.9% 9.3% -0.2 -11.2%
YTD 65 899 27.5% 12.8% 1.7 138 783 752 19.6% 9.4% -0.2 10.3%
MAT 435 644 23.5% 12.6% 3.1 861 845 441 22.9% 9.3% 1.3 -7.2%
BRAINMAX
WoW 2 336 -0.8% 100.0% 0 8 082 429 -2.5% 100.0% 0 -0.8%
MoM 8 486 -17.2% 100.0% 0 30 256 382 -13.9% 100.0% 0 -17.2%
YTD 16 621 118.6% 100.0% 0 58 612 165 115.3% 100.0% 0 118.6%
MAT 91 682 82.9% 100.0% 0 318 107 931 82.5% 100.0% 0 82.9%
GOLDLINE PLUS
WoW 16 018 -8.9% 45.4% 0.6 51 347 096 -10.6% 36.3% -0.1 -10.0%
MoM 65 341 9.4% 45.4% -1.2 211 436 517 11.8% 37.6% -0.3 12.2%
YTD 122 329 -2.1% 45.2% 1.8 397 178 332 -1.8% 37.1% 1.3 -6.0%
MAT 826 414 -5.7% 45.7% 0.5 2 595 641 917 -5.3% 37.4% -2 -6.7%
MIGRENIUM
WoW 8 260 -13.1% 0.3% 0 2 853 543 -12.8% 0.5% 0 -4.4%
MoM 33 141 -10.0% 0.3% 0 11 562 682 -10.1% 0.5% 0 -4.3%
YTD 64 433 -32.8% 0.4% -0.2 22 348 188 -14.5% 0.5% -0.1 0.4%
MAT 536 416 -16.7% 0.5% -0.1 177 854 850 34.8% 0.6% 0.1 0.6%
MODELAX-N
WoW 33 921 -7.7% 22.1% -1.3 17 547 950 -7.0% 15.7% -0.9 -2.1%
MoM 131 900 12.7% 21.1% 2.5 67 843 771 14.2% 14.8% 1.8 -0.4%
YTD 253 885 10.8% 21.8% 0.5 130 614 621 42.0% 15.3% 2.5 8.1%
MAT 1 488 346 18.6% 21.8% 2.5 697 929 206 62.8% 14.6% 3.7 5.2%
REDUXIN
WoW 11 377 -11.2% 32.3% -0.4 64 215 814 -10.0% 45.4% 0.2 -10.0%
MoM 45 654 12.6% 31.7% 0.1 244 184 975 11.5% 43.5% -0.4 12.2%
YTD 86 643 -10.5% 32.0% -1.6 471 830 449 -10.2% 44.1% -2.4 -6.0%
MAT 585 263 -7.7% 32.4% -0.4 3 109 574 433 4.6% 44.8% 2 -6.7%
REDUXIN FORTE
WoW 3 548 -12.2% 10.1% -0.2 15 948 385 -11.6% 11.3% -0.1 -10.0%
MoM 14 054 12.6% 9.8% 0 63 041 555 12.9% 11.2% 0 12.2%
YTD 27 106 7.8% 10.0% 1.3 121 430 794 8.4% 11.3% 1.4 -6.0%
MAT 169 307 0.6% 9.4% 0.7 731 107 468 7.3% 10.5% 0.7 -6.7%
SALVISAR
WoW 15 548 -13.3% 2.1% -0.1 7 493 105 -12.6% 2.0% -0.1 -7.4%
MoM 54 730 -5.1% 1.8% -0.1 25 850 376 -1.0% 1.7% 0 -2.3%
YTD 112 086 75.8% 2.0% 0.9 53 244 844 133.5% 1.9% 1 -4.1%
MAT 620 113 30.0% 1.6% 0.4 271 386 614 70.6% 1.5% 0.5 -6.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 65 899 27.5% 12.8% 1.7 138 783 752 19.6% 9.4% -0.2 10.3%
BRAINMAX 16 621 118.6% 100.0% 0 58 612 165 115.3% 100.0% 0 118.6%
GOLDLINE PLUS 122 329 -2.1% 45.2% 1.8 397 178 332 -1.8% 37.1% 1.3 -6.0%
MIGRENIUM 64 433 -32.8% 0.4% -0.2 22 348 188 -14.5% 0.5% -0.1 0.4%
MODELAX-N 253 885 10.8% 21.8% 0.5 130 614 621 42.0% 15.3% 2.5 8.1%
REDUXIN CAPS 86 643 -10.5% 32.0% -1.6 471 830 449 -10.2% 44.1% -2.4 -6.0%
REDUXIN FORTE 27 106 7.8% 10.0% 1.3 121 430 794 8.4% 11.3% 1.4 -6.0%
SALVISAR 112 086 75.8% 2.0% 0.9 53 244 844 133.5% 1.9% 1 -4.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 435 644 23.5% 12.6% 3.1 861 845 441 22.9% 9.3% 1.3 -7.2%
BRAINMAX 91 682 82.9% 100.0% 0 318 107 931 82.5% 100.0% 0 82.9%
GOLDLINE PLUS 826 414 -5.7% 45.7% 0.5 2 595 641 917 -5.3% 37.4% -2 -6.7%
MIGRENIUM 536 416 -16.7% 0.5% -0.1 177 854 850 34.8% 0.6% 0.1 0.6%
MODELAX-N 1 488 346 18.6% 21.8% 2.5 697 929 206 62.8% 14.6% 3.7 5.2%
REDUXIN CAPS 585 263 -7.7% 32.4% -0.4 3 109 574 433 4.6% 44.8% 2 -6.7%
REDUXIN FORTE 169 307 0.6% 9.4% 0.7 731 107 468 7.3% 10.5% 0.7 -6.7%
SALVISAR 620 113 30.0% 1.6% 0.4 271 386 614 70.6% 1.5% 0.5 -6.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 489 0.4% 13.1% 0.8 20 624 897 -0.5% 9.8% 0.5 -5.8%
BRAINMAX 2 336 -0.8% 100.0% 0 8 082 429 -2.5% 100.0% 0 -0.8%
GOLDLINE PLUS 16 018 -8.9% 45.4% 0.6 51 347 096 -10.6% 36.3% -0.1 -10.0%
MIGRENIUM 8 260 -13.1% 0.3% 0 2 853 543 -12.8% 0.5% 0 -4.4%
MODELAX-N 33 921 -7.7% 22.1% -1.3 17 547 950 -7.0% 15.7% -0.9 -2.1%
REDUXIN CAPS 11 377 -11.2% 32.3% -0.4 64 215 814 -10.0% 45.4% 0.2 -10.0%
REDUXIN FORTE 3 548 -12.2% 10.1% -0.2 15 948 385 -11.6% 11.3% -0.1 -10.0%
SALVISAR 15 548 -13.3% 2.1% -0.1 7 493 105 -12.6% 2.0% -0.1 -7.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 33 837 -14.9% 12.9% -0.6 69 344 094 -8.9% 9.3% -0.2 -11.2%
BRAINMAX 8 486 -17.2% 100.0% 0 30 256 382 -13.9% 100.0% 0 -17.2%
GOLDLINE PLUS 65 341 9.4% 45.4% -1.2 211 436 517 11.8% 37.6% -0.3 12.2%
MIGRENIUM 33 141 -10.0% 0.3% 0 11 562 682 -10.1% 0.5% 0 -4.3%
MODELAX-N 131 900 12.7% 21.1% 2.5 67 843 771 14.2% 14.8% 1.8 -0.4%
REDUXIN CAPS 45 654 12.6% 31.7% 0.1 244 184 975 11.5% 43.5% -0.4 12.2%
REDUXIN FORTE 14 054 12.6% 9.8% 0 63 041 555 12.9% 11.2% 0 12.2%
SALVISAR 54 730 -5.1% 1.8% -0.1 25 850 376 -1.0% 1.7% 0 -2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs